Monday, 14 May 2018








SKCIN LAUNCH HARD-HITTING ‘I SPY’ CAMPAIGN

FOR NATIONAL SUN AWARENESS WEEK



Melanoma is now one of the biggest killing cancers in the 15-34 age group, as cases continue to rise with latest statistics revealing 1 in 54 people will be diagnosed with melanoma during their lifetime - shouldn’t we all know how to spot the early signs and symptoms?



The sooner melanoma is identified and treated, the greater the chance of survival, if caught early enough it’s almost always curable, yet ignorance regarding early detection remains widespread.



To mark the start of National Sun Awareness Week 2018 (14th-20th May), national skin cancer charity, Skcin have launched the ‘I SPY MELANOMA’ campaign that aims to raise awareness of how to spot the early signs of melanoma, promote early treatment, improve prognosis and save lives.



The hard-hitting campaign that shows a skin lesion developing into a melanoma to reveal a skull, may seem harsh, but a necessity when creating a campaign that requires maximum impact to gain attention and a subsequent, vital call to action.



The concept was the brainchild of renowned London photographer Kai Bastard and special effects make-up artist Bill Turpin who collaborated to create the prosthetic melanoma and campaign photography.



Kathryn Clifford, Creative Director at Skcin comments: “It’s been a pleasure to work with Kai and Bill on this creative campaign that we hope will reach and impact a notoriously difficult-to-engage target market. We wanted to create something that would get noticed, provoke intrigue and above all, action!



“Getting the general public engaged into checking their moles isn’t the easiest of tasks - particularly with young adults. That’s why we hope this ‘shocking’ concept will create the impact and action required. Skin cancer is the only cancer we can see and the fact is, it’s a killer, cases are on the rise and urgent action and education on a national scale can and will save lives”.



Skcin have done a great deal already this year, focusing on early detection initiatives, training thousands of professionals across the hair, health and beauty industries which has proved there is still a huge void and thirst for this life-saving knowledge. The I SPY campaign complements the charities concerted efforts in this arena by making this information more accessible to the general public, who we hope will take just 5 minutes of their time to gain and share the kind of knowledge that could just save their life, or that of someone they love.





To take 5 minute ‘I SPY MELANOMA CHALLENGE’ visit: ispymelanoma.uk











Skcin would like to extend their special thanks to:



Concept: BASTARD . TURPIN (url: http://bastardturpin.com/)

Photography: Kai Bastard (url: http://bit.ly/bastard-london)

Model Making: Bill Turpin (url: http://billturpin.com/)

Website: Total SEO Services (url: https://www.totalseoservices.co.uk)





For further information please contact:

Marie Tudor | marie.tudor@skcin.org | 07775 771986





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