Wednesday 29 April 2009

Courtesy of one of the UKs biggest advertising agencies McCann Erikson, spoof infomercial has received in excess of 1.5 million viewers believing they could get a tan through their computer screen only to receive delivery of a very serious message.

ComputerTan launched a revolutionary piece of technology that offers a top-up tan from your office desk. Well almost! The spoof campaign on behalf of the charity Skcin was a huge success with 880,000 page views in the first month across an incredible 180 countries.

Skcin would like to thank the team at McCann Erickson and all those involved in making this campaign a resounding success, it has been a great pleasure to work in collaboration with such an outstanding team of creatives, we are incredibly grateful for this opportunity.