Superdrug support Sun Safe Schools scheme for 2013

This year Superdrug is partnering with the national skin cancer charity Skcin to support the charity’s Sun Safe Schools awards scheme.

The Sun Safe Schools awards scheme is being launched nationally, after a successful pilot in 2012, to help create a national charter of good practice for primary schools.

Sun Safe Schools is the first and only initiative of its kind that is dedicated to driving a cultural shift in attitude towards the dangers of over-exposure to UV.  The accreditation scheme has been developed by Skcin with the key objective to prevent skin cancer through education.

Every school that completes the programme will be awarded the accolade of being a Sun Safe School and will receive official certification from the Nottingham based charity.  This summer the scheme has a target to sign up 1,000 primary schools.

To receive the accolade there are four simple steps for primary schools to complete, these steps can be found with educational materials for download on the charity’s scheme website (www.sunsafeschools.co.uk).  The free materials include sun safe policies and protection information for teachers, as well as fun and engaging ways for children to learn about sun safety.  Upon registration schools are sent stickers to reward children and parental communication to ensure families can stay sun safe at home or on holiday.

This is the eighth year of Superdrug’s summer campaign, which focuses on educating customers of the dangers of sun exposure.

Matt Walburn, Superdrug Marketing Director comments; “We are delighted to announce that we are working with skin cancer charity Skcin to help promote such an important scheme.”

Charlotte Fionda, Skcin CEO comments; “The Sun Safe Schools award scheme has been specifically developed to ensure children grow up with sufficient sun safety knowledge.  We believe this unique approach is the only way that we can start to reverse the soaring rates of skin cancer in this country.  Thanks to the support of Superdrug we can now ensure the fantastic resources that are available within the scheme can be accessed by all primary schools in the UK.”

Customers in Superdrug stores will see messaging from Skcin about Sun Safe Schools, along with tear off information sheets for them to take in their children’s schools to help encourage them to sign up.  This summer Superdrug and Skcin want all children to enjoy the summer sun safely and become Sun Safe Superstars.