Swimmer Mark Foster led a team of swimwear-clad models through freezing cold town centres as part of a Virgin Holidays' #Tanuary holiday sale. The bodies were on show for bargain-hunting shoppers to admire on London’s Oxford Street as well as in Glasgow and Manchester. Virgin Holidays are promoting responsible tanning - having set up a partnership with leading sun safety charity ‘SKCIN’.
Ambassador Foster, a multiple world champion, was not modest about the stunning spectacle on show.
“As the very first Tanbassador for Virgin Holidays I wanted to put a smile back on people's faces after the festive blow out, along with my human billboard team," he said. Mark has also been encouraging people to 'Factor up' whilst on their holidays.
With sun safety in mind, it appears that Wolverhampton is the town which most loves a tan in the UK! A Virgin Holidays survey of 2,000 people also showed that 60% of people said they feel their mood lifts by having a tan and 47% feel more attractive with a tan. Virgin are working with Skcin to help holiday makers enjoy the sun safely.
Top 10 towns for liking a tan
- Wolverhampton 75%
- Aberdeen 67%
- Cardiff 66%
- Manchester 63%
- London 60%
- Birmingham 60%
- Glasgow 58%
- Newcastle 57%
- Bristol 57%
- Liverpool 54%
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