Virgin Hols Sun Sheriffs

VIRGIN HOLIDAYS ‘SUN SHERIFFS’ RIDE INTO TOWN TO PROMOTE SUN SAFETY

UNIFORMED ‘SUN SHERIFFS’ WILL BE LAYING DOWN THE SUN SAFETY LAW IN VIRGIN HOLIDAYS DESTINATIONS FROM MAY, HELPING CALAMITY JANES  AND CITY SLICKERS TO AVOID BURNING IN THE HIGH NOON SUN

Virgin Holidays is today announcing the introduction of a new initiative in all of its destinations as part of its ongoing partnership with leading safer sun awareness charity, SKCIN – ‘Sun Sheriffs’. Trained by SKCIN to spread the word about safer sun practises, and able to spot the first signs of someone burning in the high noon rays, the ‘Sun Sheriffs’ are a further demonstration of Virgin Holidays’ commitment to ensuring its customers well-being and to helping them unleash their mojo.

‘Sun Sheriffs’ will be patrolling Virgin Holidays resorts from May 2014, and rolling out over the coming months in time for summer holiday showdowns. Carrying holsters loaded with six-shooting suncream guns for midday draws, misting fans and safer sun literature, and sporting a distinctive uniform of a cowboy hat, badge and waistcoat, Virgin Holidays customers will have no trouble recognising the Sheriffs as they lay down the five laws of safe safety: Slip, Slop, Slap, Slide and Shade!

·       Slip…on a t-shirt to keep shoulders covered as they can easily burn
·       Slop…on SPF 30+ sun cream with Broad spectrum, 4STAR and UVA protection
·       Slap…on a broad brimmed hat to shade the face, neck and ears
·       Slide…on quality wrap around shades to protect your eyes
·       Shade…from the sun, particularly between 11am and 3pm when it is at its hottest

Nancy Hartford, Head of Overseas at Virgin Holidays comments: “It’s easy to forget all the education we’ve had about safer sun once we hit the beach so the Virgin Holidays Sun Sheriffs are going to be helping our customers to remain tan aware whilst they’re on holiday. Our partnership with SKCIN is the first of its kind for a holiday company and we’re delighted to be introducing this new service with them.”
Charlotte Fionda of SKCIN said:  “As a national skin cancer charity we know that the reality is many holiday makers are desperate for a tan and often go to extremes to achieve their golden glow.  We really need to change attitudes and behaviours towards over exposure to UV in order to reduce the soaring rates of skin cancer in years to come.  We all enjoy holidays and the sun and that should continue, but let's ensure people enjoy safer sun and take appropriate sun safe precautions.


“Virgin holidays’ Sun Sheriffs are a fun and practical way to get this message across.”


For more information on the importance of sun safety please visit: http://www.tanaware.co.uk/