SKCIN
LAUNCH HARD-HITTING ‘I SPY’ CAMPAIGN
FOR
NATIONAL SUN AWARENESS WEEK
Melanoma
is now one of the biggest killing cancers in the 15-34 age group, as cases
continue to rise with latest statistics revealing 1 in 54 people will be
diagnosed with melanoma during their lifetime - shouldn’t we all know how to
spot the early signs and symptoms?
The
sooner melanoma is identified and treated, the greater the chance of survival,
if caught early enough it’s almost always curable, yet ignorance regarding early
detection remains widespread.
To
mark the start of National Sun Awareness Week 2018 (14th-20th May), national
skin cancer charity, Skcin have launched the ‘I SPY MELANOMA’ campaign that
aims to raise awareness of how to spot the early signs of melanoma, promote
early treatment, improve prognosis and save lives.
The
hard-hitting campaign that shows a skin lesion developing into a melanoma to
reveal a skull, may seem harsh, but a necessity when creating a campaign that
requires maximum impact to gain attention and a subsequent, vital call to
action.
The
concept was the brainchild of renowned London photographer Kai Bastard and
special effects make-up artist Bill Turpin who collaborated to create the
prosthetic melanoma and campaign photography.
Kathryn
Clifford, Creative Director at Skcin comments: “It’s been a pleasure to work
with Kai and Bill on this creative campaign that we hope will reach and impact
a notoriously difficult-to-engage target market. We wanted to create something
that would get noticed, provoke intrigue and above all, action!
“Getting
the general public engaged into checking their moles isn’t the easiest of tasks
- particularly with young adults. That’s why we hope this ‘shocking’ concept
will create the impact and action required. Skin cancer is the only cancer we
can see and the fact is, it’s a killer, cases are on the rise and urgent action
and education on a national scale can and will save lives”.
Skcin
have done a great deal already this year, focusing on early detection
initiatives, training thousands of professionals across the hair, health and
beauty industries which has proved there is still a huge void and thirst for
this life-saving knowledge. The I SPY campaign complements the charities
concerted efforts in this arena by making this information more accessible to
the general public, who we hope will take just 5 minutes of their time to gain
and share the kind of knowledge that could just save their life, or that of
someone they love.
To
take 5 minute ‘I SPY MELANOMA CHALLENGE’ visit: ispymelanoma.uk
Skcin
would like to extend their special thanks to:
For
further information please contact:
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